Related skills
data analysis retention user acquisition lifecycle marketing funnel optimization📋 Description
- Plan, execute, optimize marketing campaigns for user acquisition and retention.
- Develop and manage lifecycle marketing campaigns to maximize activation and LTV.
- Implement segmentation, personalization, and automated user journeys.
- Analyze campaign data and user behavior to drive data-driven decisions.
- Conduct A/B testing and optimization to improve effectiveness.
- Collaborate with product, content, and operations teams for alignment.
- Report KPIs and campaign results, proposing continuous improvements.
- Stay updated on digital marketing trends and the crypto ecosystem.
🎯 Requirements
- Minimum 3 years in digital marketing, growth, or campaign management.
- Analytical and data-driven with user behavior analysis and retention experience.
- Proven experience with lifecycle and acquisition campaigns.
- Knowledge of segmentation, automation, A/B testing, funnel optimization.
- Independent and collaborative with strong results orientation.
- English mandatory; Spanish and Portuguese bilingual desirable.
- Genuine interest in crypto, blockchain, fintech.
🎁 Benefits
- Shape the future with the world's leading blockchain ecosystem.
- Collaborate with world-class talent in a flat, user-centric org.
- Tackle fast-paced projects with autonomy in an innovative env.
- Thrive in a results-driven workplace with growth opportunities.
- Competitive salary and company benefits.
- Work-from-home arrangement (may vary by team).
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