VIP Gamification Manager

Growe welcomes those who are excited to:

• Plan, execute, and analyze gamification campaigns for players’ activation, retention, and reactivation;

• Analyze and create segments for gamification campaigns;

• Manage content inside the gamification back office;

• Publish and update content;

• Develop and maintain a gamification calendar aligned with main goals and ensure the deadlines are met;

• Assist with identifying new gamification techniques that are available for set up in the gamification back office to maintain a high level of customer engagement;

• Ensure published content follows the overall promo concept;

• Collaborate with content writers, designers, and others as needed;

• Test the set content to make sure everything is working correctly;

• Participate in hypothesis testing connected with the retention- and activation-connected metrics.

We need your professional experience:

• 1.5+ years of experience in CRM, Retention, or Gamification Management within the iGaming industry;

• Experience with bonus mechanics, quests, level systems, and tournaments;

• High attention to detail, creativity, and understanding of player motivation dynamics;

• Comfortable working cross-functionally with product, design, data, and communications teams;

• English proficiency – Upper-Intermediate+;

• Hands-on experience with Smartico platform (will be a plus).

We appreciate if you have those personal features:

• Creativity – capacity to generate innovative ideas and approaches that enhance brand and user experience;

• Out-of-the-box thinking – readiness to challenge conventional methods and find unconventional yet effective solutions;

• Prioritization – strong sense of organization and focus, ensuring key goals and deadlines are met efficiently;

• Autonomy – ability to work independently, take ownership of tasks, and make confident decisions without constant supervision.

We are seeking those who align with our core values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.