Senior Gamification Manager

Growe welcomes those who are excited to:

• Develop and execute a comprehensive user engagement strategy aimed at increasing conversion, retention, and LTV across the iGaming platform;

• Conduct behavioral analysis of player patterns to design and adapt personalized communication and content strategies;

• Lead the development and optimization of CRM/CDP tools, including bonus and promotional mechanics, recommendation models, and communication triggers;

• Prepare and run A/B tests and product experiments to validate hypotheses and optimize the user journey;

• Manage integration and performance of third-party tools (email/SMS providers, marketing automation, BI systems);

• Design and implement gamification, referral, and loyalty programs to enhance user engagement and platform activity;

• Collaborate closely with product, analytics, and engineering teams to ensure high-quality and timely delivery.

We need your professional experience:

• 3+ years of experience in product, CRM, or engagement management within the iGaming industry;

• Deep understanding of player lifecycle funnels (Reg2FD, FTD, Retention, Reactivation) and engagement metrics;

• Hands-on experience with CDP/CRM systems, segmentation tools, and triggered communication flows;

• Proven ability to design and analyze bonus/promo mechanics and conduct meaningful A/B testing;

• Strong data-driven mindset with proficiency in analytics tools (GA, Tableau, internal dashboards, SQL);

• Solid grasp of Agile/Scrum/Kanban methodologies and ability to prioritize based on business impact;

• English - Upper-intermediate+ for cross-functional and partner communication.

We appreciate if you have those personal features:

• Strong communication skills;

• Comfortable navigating ambiguity and changing priorities;

• Strategic thinking with deep technical and operational understanding;

• Flexibility, attention to detail, and strong problem-solving skills.

We are seeking those who align with our core values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.