Related skills
machine learning ai experimentation attribution modeling push notifications📋 Description
- Set vision and roadmap for Messaging across audience reach, governance, and campaigns.
- Lead PMs building scalable messaging platform solutions.
- Define governance to balance conversion, engagement, retention, and upsell across channels.
- Lead message classification, cross-domain signals, and attribution for learning.
- Build reach via push opt-in optimization and off-platform channels like WhatsApp.
- Establish observability and alerting to make messaging performance visible.
🎯 Requirements
- Experience building or leading messaging products at consumer scale.
- Led product strategy end-to-end with measurable business impact.
- Navigating ambiguity and connecting governance, infrastructure, and UX into strategy.
- Experience with experimentation, user research, attribution modeling, and market insights.
- Experience building platform products for internal operators and external user experiences.
- Balance between business optimization and protecting user experience; design systems that support both.
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