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sql paid social linkedin youtube google📋 Description
- Own end-to-end B2B paid acquisition campaigns.
- Build growth forecasts tied to revenue targets and CAC.
- Partner cross-functionally to drive B2B revenue growth.
- Design a measurement framework linking marketing to revenue.
- Establish a structured experimentation pipeline for B2B channels.
- Lead the testing roadmap from hypothesis to scaling.
🎯 Requirements
- 8-10+ years in digital/performance marketing with B2B paid acquisition.
- Connect creative, data, and channel strategy to LTV/CAC, CPA, incrementality.
- Experience managing a small team with coaching and performance reviews.
- Working manager with hands-on platforms, diagnostics, and experiments.
- Strong analytics; data-driven decisions; SQL and experimentation a plus.
- Hands-on with major platforms (LinkedIn, Google, Microsoft) and partners.
🎁 Benefits
- Competitive pay and comprehensive benefits (medical, dental, vision, mental health).
- Disability and life insurance options.
- 401(k) and RRSP matching.
- Paid parental leave and PTO/holidays.
- Home office, caregiving, wellness stipends; dev budget.
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