Related skills
growth product marketing product analytics messaging activation📋 Description
- Drive activation and expansion across our product suite.
- Lead PLG-based activation and multi-product adoption.
- Define cross-product workflows and customer-first narratives.
- Enable cross-functional alignment with clear narratives and insights.
- Partner with research/data teams to identify triggers for cross-product adoption.
🎯 Requirements
- 6+ years in Product Marketing or Growth at a B2B SaaS/PLG company.
- Proven success driving activation and cross-product adoption (self-serve/hybrid).
- Strong grasp of product analytics and user segmentation.
- Storytelling and positioning that differentiates products.
- Collaborates across Product, Growth, and Sales.
- Comfort with ambiguity; turn insights into strategy.
🎁 Benefits
- Competitive pay and benefits package.
- Health, dental, vision, and mental health support.
- 401(k) and RRSP matching.
- Paid parental leave and PTO/holidays.
- Home office stipend and wellness programs.
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