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Overview:
Gopuff is seeking an experienced Senior Lifecycle Marketer to join the Growth Marketing Team leading all Lifecycle activities for Gopuff. This is an exciting new role with ample opportunity to shape the strategic and tactical framework for Gopuff to drive customer growth and lifetime value.
As the Director of Lifecycle Marketing, you will lead a dedicated team of marketers responsible for Gopuff's Lifecycle programs across email, push, SMS, and in-app strategies. You will build and execute the Lifecycle Strategy to help customers understand Gopuff's diverse product offerings while meeting aggressive growth objectives. Your responsibilities include developing tactical strategies for acquisition and retention, optimizing Lifecycle communication, and collaborating with cross-functional partners to achieve business goals. You will need to balance high-level strategic thinking with hands-on execution to deliver and measure Lifecycle program success.
The ideal candidate has a strong track record of delivering business results in a highly competitive industry, by having a laser focus on results and implementing operational and technical change to drive best practice. You will have a deep understanding of retail strategy, customer behavior, segmentation, and the ability to create compelling marketing campaigns that enhance the customer experience and drive KPIs. This position reports to the VP of Growth.
You Will:
You Have:
Additional Information
Benefits: We want to help our employees stay safe and healthy! We offer comprehensive medical, dental, and vision insurance, optional FSAs and HSA plans, 401k, commuter benefits, supplemental employee, spouse and child life insurance to all eligible employees.
*We also offer*:
Gopuff employee discount
Career growth opportunitiesInternal rewards programs
Annual performance appraisal and bonus
Equity program*Not applicable for contractors or temporary employees.
At Gopuff, we know that life can be unpredictable. Sometimes you forget the milk at the store, run out of pet food for Fido, or just really need ice cream at 11 pm. We get it—stuff happens. But that’s where we come in, delivering all your wants and needs in just minutes.
And now, we’re assembling a team of motivated people to help us drive forward that vision to bring a new age of convenience and predictability to an unpredictable world.
Like what you’re hearing? Then join us on Team Blue.
Gopuff is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.
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