In-House Counsel

Who We Are

Good Inside is redefining parenting - not as something that should “just come naturally,” but as a skill to learn and practice. Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we combine sturdy leadership with innovative technology to give parents personalized guidance, AI-powered support, and a global community.

Our mission: help parents raise resilient, confident kids in a changing world. We’ve already reached millions, and we’re just getting started.  We’re refining our product and expanding our reach to empower even more families.

We’re looking for bold, high-ownership problem-solvers who want to build something new, tackle big challenges, and be at the forefront of change.

The Opportunity

We’re looking for an experienced, business-minded in-house Counsel to own and streamline our day-to-day legal needs while strategically engaging outside counsel for specialized advice. You’ll be a trusted advisor to leadership and our teams, balancing legal rigor with practical, business-driven solutions. You will help balance legal risk with our execution abilities across contracting, regulatory compliance, and IP protections. 

This is a hybrid role based in NYC, with 3 days/week in our Midtown Manhattan office and reports to the Head of Finance & Business Operations. 

• Lead Commercial Contracting – Draft, review, and negotiate a variety of contracts, including partnership agreements, vendor contracts, and licensing deals
• Policy Development – Own and maintain our Terms of Service, Privacy Policy, and other customer-facing legal documents
• Regulatory Compliance – Advise on FTC compliance and other standard regulatory matters, ensuring marketing and product initiatives are aligned
• Intellectual Property – Manage trademark filings, copyright protection, and takedown requests; oversee portfolio maintenance
• Data Compliance – Partner with product and engineering on privacy and data use matters, including AI-related compliance
• Cross-Functional Support – Provide quick-turn guidance on marketing copy, product features, and partnership opportunities
• Outside Counsel Management – Coordinate with specialized counsel on complex IP, M&A, or advanced data privacy matters; ensure efficient and cost-effective use of external resources

 Your Skills & Experience

• Experience: 5-7+ years of legal practice, ideally with both law firm training and in-house exposure
• Expertise: Strong background in contracts (including partnership agreements), IP, privacy, and general corporate matters
• Business Acumen: Ability to assess risk in context, balancing legal considerations with company priorities
• Independence: Comfortable owning matters end-to-end, with minimal oversight
• Judgment: Knows when to handle issues internally and when to escalate to outside counsel
• Collaboration: Strong communicator who builds trust across finance, product, marketing, content and leadership
• Ideally has experience in entertainment / media, a plus if exposed to working with content creators and structuring deals involving past and future IP

• Compensation: Annual salary for this role will be $200k - $225k 
• Company Equity
• Comprehensive benefits package
• 401k + Company match
• Time off to recharge
• Hybrid work environment
• A high-ownership, high-performance, high-collaboration culture

Equal Employment Opportunity

Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the