Go-to-Market Strategy & Insights Lead

Added
2 minutes ago
Type
Full time
Salary
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Related skills

advertising data analytics content strategy sales enablement ai

📋 Description

  • Architect scalable content and positioning for diverse verticals.
  • Lead creation of commercial narratives for GTM plays.
  • Translate insights into B2B content, playbooks, and best practices.
  • Partner with Product and Marketing to enable GTM initiatives.
  • Turn trends into actionable strategies for partners.

🎯 Requirements

  • 10+ years shaping content, strategy, or GTM for brands.
  • Expertise in advertising, media, data analytics, and industry metrics.
  • Retail knowledge, performance marketing, and lower-funnel solutions.
  • Proven leadership in large cross-functional projects.
  • Strategic, data-driven storyteller with clear communication.
  • Comfortable using AI to drive scalable content solutions.
  • Bachelor’s/Master’s in Business, Marketing, or Strategy.
  • Exceptional writing, verbal, and presentation skills.

🎁 Benefits

  • Flexible, inclusive culture with work location freedom.
  • In-office 1–2 times per quarter, anywhere in the US.
  • PinFlex program details on our careers site.
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