Related skills
gtm channel marketing sis microsoft vars📋 Description
- Own partner-segment GTM for SIs, VARs, Microsoft marketplaces.
- Define RTM and GTM motions per partner segment.
- Build programs and enablement assets to drive pipeline.
- Collaborate with Field Marketing on campaigns and events.
- Create segment narratives and messaging for channel partners.
- Analyze market trends and competitive threats to inform plays.
🎯 Requirements
- 5–8 years in Product Marketing, Channel/Alliances GTM.
- Strong storytelling and partner-centric value.
- Experience with SIs, VARs, and Microsoft ecosystems.
- Ability to translate roadmaps into partner assets.
- Data-driven with GTM metrics and dashboards.
- Cross-functional collaboration with sales, product, and enablement.
🎁 Benefits
- Medical, dental, and vision coverage.
- 401(k) with match and unlimited PTO.
- Bonuses or equity where applicable.
- Career growth and global collaboration.
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