Related skills
reporting outreach partnerships webinars abm📋 Description
- Partner with AI Growth, Product Marketing, and PM to align on strategies
- Define annual joint marketing strategies and success metrics for AI partners
- Develop aligned messaging and co-marketing campaigns with partners
- Execute co-marketing initiatives (emails, webinars) to drive acquisition
- Deliver ABM plans to support GTM strategies with sales
- Manage partner marketing budgets and track ROI
🎯 Requirements
- 5+ years of relevant B2B marketing experience
- 2-3 years in product marketing or GTM; payments/AI/commerce preferred
- Experience building joint marketing plans with GTM partners
- Experience shaping joint messaging and content with partners
- Demonstrated ROI measurement of partner-driven marketing
- Deep understanding of partner distribution funnel, sales cycle, and product lifecycle
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