Global Lifecycle Marketing Manager, New Verticals

📋 Description

• Manage setup and monitoring of ad hoc, triggered, and transactional programs
• Test and schedule emails, push notifications, in-app messages, and promotions
• Manage communications dashboards, monitor trends, and make recommendations
• Create a framework for rapid testing in CRM channels
• Establish working relationships with Product, Operations, Analytics, and Strategy teams
• Stay current on marketing best practices in email, push, and SMS

🎯 Requirements

• Experience in lifecycle, CRM, email, or customer engagement marketing
• Hands-on CRM tools experience: ESPs, marketing automation, or engagement systems
• Curiosity about using AI tools to improve day-to-day workflows
• Understanding analytics tools and data visualization (Looker, Tableau, Sigma)
• Familiarity with email/CRM best practices: targeting, segmentation, A/B testing
• A degree or equivalent practical experience

🎁 Benefits

• Opportunity to shape how we scale key verticals and cohorts
• Drive planning, optimization, and experimentation with measurable impact
• Work with a fast-evolving part of the business
• Warm, direct, and trustworthy communication culture