Global Head of Brand Media

📋 Description

• Set global brand media strategy across offline and upper/mid-funnel digital channels.
• Build scalable planning and buying frameworks with cross-functional teams.
• Clarify the role of brand in the growth mix across contexts.
• Develop measurement and learning systems to quantify top-of-funnel impact.
• Drive holistic investment planning with performance marketing and analytics partners.
• Lead agency and vendor strategy and build a high-performing global team.

🎯 Requirements

• Significant experience in brand media planning and buying, global focus.
• Strong knowledge of offline channels (OOH, TV/CTV, audio) and upper/mid-funnel digital.
• Experience building scalable frameworks for global standards with local execution.
• Ability to link brand media spend to outcomes via MMM, incrementality testing, experiments.
• Comfort managing large budgets and trade-offs between performance and long-term value.
• Proven ability to influence senior stakeholders and lead agencies/vendors with governance.

🎁 Benefits

• Autonomy to shape a global media backbone from the ground up.
• Move brand spend from reach to data-backed growth.
• Collaborate with senior leaders and cross-functional teams.
• Fast-paced environment with real business impact.
• Inclusive, diverse culture with growth opportunities.