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demand generation ai lifecycle marketing audience targeting paid media📋 Description
- Manage ABX, Demand Generation, MarOps, and Lifecycle Marketing; external agencies.
- Own core paid performance program across channels and Growth Marketing Opex.
- Plan, execute, and optimize paid campaigns for incremental growth.
- Develop audience-first approach with targeting, intent signals, and insights.
- Identify testing opportunities; rapidly test and scale successful tactics.
- Build roadmaps with Product and Data Science; use AI and automation to speed up.
- Collaborate with Content Marketing and agencies on insight-led briefs.
- Stay ahead with evolving media, commerce, and marketing trends.
🎯 Requirements
- Minimum 8+ years leading Growth Marketing in commerce/fintech/SAAS.
- Influence cross-functional stakeholders to drive outcomes.
- Proven lead generation and churn reduction via lifecycle retention.
- Experience managing Marketing Opex and external agencies.
- Solutions-oriented, collaborative, and a business-owner mindset.
- No job is too big or too small.
🎁 Benefits
- Remote work options
- Medical insurance
- Flexible time off
- Retirement savings plans
- Family planning support
- Professional development opportunities
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