Director, Product Marketing

GitLab is an open-core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating human progress. Our platform unites teams and organizations, breaking down barriers and redefining what's possible in software development. Thanks to products like Duo Enterprise and Duo Agent Platform, customers get AI benefits at every stage of the SDLC. 

The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.

GitLab is looking for a Director of Product Marketing to drive organizational adoption of GitLab's solution through strategic positioning, messaging, and go-to-market execution at scale. This leadership role will be pivotal to GitLab's partnership with software and IT engineering teams to adopt and successfully implement GitLab's solution. Success requires a relentless focus on measurable outcomes across the team, the ability to build and lead high-performing teams, and expertise in translating complex workflow capabilities into compelling value propositions for technology leaders across GitLab's customer base.

As the Director of Product Marketing, you will lead a global team of product marketers while operating as a strategic peer to senior Product Management and GTM leadership. Your primary responsibility will be to accelerate the time it takes to positively influence market opinions about GitLab's growing technology stack and long-term vision as an industry leader. You'll be accountable for weekly reporting across your team's high priority initiatives, identifying systemic blockers to organizational adoption of latest product positioning and messaging, and executing enterprise-level initiatives that demonstrably increase the success of marketing and sales campaigns. This role reports to the Vice President of Product Marketing.

In Product Marketing, we work with new team members who exceed us in multiple dimensions - we value diversity in your approach to taking products to market and original thinking for new ideas. It's our goal as a team to provide you access to a fun, challenging, and inspirational work environment designed to contribute positively to your career growth.

What You'll Do

• Build and scale a world-class global product marketing organization through hiring, coaching, training, and establishing and reinforcing PMM excellence standards
• Define key success metrics as part of quarterly product marketing plans; focus on key goals, associated timelines and metrics with weekly reporting in order to transparently measure results and inform decision making
• Craft engaging audience-specific marketing assets and content, including solution briefs, web content, presentations, product briefs that can be utilized globally
• Define and evolve GitLab's positioning and messaging based on audience needs, orchestration capabilities, and competitive landscape. Value messaging should map across sales and marketing stages and highlight category benefits
• Use customer and competitive research to influence product strategy and drive effective messaging and amplify value propositions that differentiate GitLab in the marketplace
• Lead cross-team marketing activities and define key GTM efforts to ensure successful public launches for technology partnerships and product introductions
• Conduct TCO and ROI analysis, develop vertical/industry specific content to help customers prepare their business case for investing in GitLab's solution
• Partner with Sales leadership to develop game-changing enablement strategies, including enterprise sales plays and competitive positioning frameworks
• Establish expertise in buyer personas and technical decision-maker journeys to optimize both self-serve and sales-assisted experiences
• Support team in setting clear goals and key results, ensuring communication and visibility across the company with regular progress sharing

What You'll Bring

• 10+ years of experience including 5+ years managing product marketing teams
• Passion for influencing positive change and constant focus on putting your team first
• You share our values, and work in accordance with those values
• Experience in Product Marketing for high-tech, high-growth software companies
• Technical curiosity to translate orchestration capabilities into business value
• Business acumen to focus messaging and content to technical buyer and seller journeys
• Creativity to craft clear and compelling stories GitLab's product portfolio
• Partner directly with product and CTO teams on positioning against competing solutions
• Demonstrable skills in product positioning from past product launches
• Take leadership positions to positively influence product and growth initiatives
• Category positioning and messaging mastery with analyst relations experience
• Experience in communicating collaboration models and usage-based pricing concepts
• Exceptional presentation skills with examples of customer engagements 
• Strong examples of negotiating skills and influencing product management roadmaps
• Excellent planning, organizational and initiative management skills
• Executive-level communication skills and drive consensus across cross-functional teams
• Excellence in supporting multiple global initiatives across sales and marketing 
• Deep understanding of enterprise tech trends and digital transformation challenges
• Bachelor's degree or equivalent preferred
• Ability to use GitLab

How GitLab will support you 

• Benefits to support your health, finances, and well-being
• All remote, asynchronous work environment 
• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and development budget
• Parental leave
• Home office support 

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.