GitLab is an open-core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating human progress. Our platform unites teams and organizations, breaking down barriers and redefining what's possible in software development. Thanks to products like Duo Enterprise and Duo Agent Platform, customers get AI benefits at every stage of the SDLC.
The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.
An overview of this roleThis position is 100% remote and will be based in the United States and Canada
GitLab is looking for an enthusiastic and strategic Spanish speaking Business Development Representative (BDR) to join our growing Sales team. As a BDR at GitLab, you get the opportunity to lead the initial outreach to targeted Enterprise and Mid Market accounts working in conjunction with the Field and Digital Marketing teams as well as the Sales and Customer Success teams. In this role you'll leverage creative marketing and sales tactics to prospect and engage with multiple buyer personas and roles to introduce GitLab's value. You'll be responsible for generating qualified meetings and pipeline for GitLab's Sales organization. Our BDRs come from a diverse background. Many have worked in closing roles previously or managed teams. We have an extensive onboarding and training program at GitLab and you'll be provided with necessary DevOps and GitLab knowledge to fulfill your role.
What you’ll do- Drive fully outbound, high-volume prospecting in the Southern LATAM territory, focusing on Spanish-speaking accounts and using phone, email, and LinkedIn outreach to generate qualified meetings and build a healthy pipeline for your Account Executives
- Conduct high-level discovery conversations with target accounts to understand business needs, qualify opportunities, and create Sales Accepted Opportunities (SAOs).
- Research and prioritize target accounts using business and industry knowledge to identify key players, uncover compelling events, and develop tailored outreach strategies that increase response and meeting-booked rates in your territory
- Collaborate closely with 2–6 Account Executives in your region to align on target accounts, messaging, and follow-up plans, ensuring smooth handoffs and strong meeting quality.
- Manage and update prospect and account data in Salesforce while executing sequences and cadences in Outreach to maintain accurate records, predictable workflows, and reliable reporting on BDR-sourced pipeline
- Partner with sales leadership and enablement to ramp quickly, meet ramp expectations starting in your first month on quota, and refine your approach based on feedback and performance data.
- Stay organized and self-directed in a remote environment, owning your calendar, priorities, and follow-through across multiple accounts, tools, and internal stakeholders.
- Communicate proactively with your manager and cross-functional partners by sharing insights from customer conversations, documenting and improving Business Development Representative processes in the GitLab handbook, and mentoring new BDR hires to help them ramp quickly and succeed in key accounts
- Professional fluency in Spanish and English to support customers and internal teams across the LATAM region
- Positive and energetic phone skills, excellent listening skills, and strong writing skills.
- Previous tech industry experience; experience in sales development, marketing, and/or sales; and outbound prospecting experience.
- Comfort with high-volume, multichannel outreach, including cold calling, email, and LinkedIn messages, and tracking activity against clear KPIs.
- Demonstrated persistence in meeting or exceeding targets through consistent follow-up, effective objection handling, and continuous improvement.
- Familiarity with CRM and social selling tools (such as Salesforce and LinkedIn) and ability to quickly learn new sales technologies.
- Proven self-starter with a track record of taking initiative and independently driving projects or activities through to successful outcomes
- Demonstrated interest in GitLab and the DevOps space, such as staying current on GitLab releases or industry trends.
As part of GitLab's growing Sales team, you will work closely with the Field and Digital Marketing teams, as well as the Sales and Customer Success teams. Our BDRs come from diverse backgrounds, and we provide extensive onboarding and training so you have the DevOps and GitLab knowledge you need to succeed.
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