GEO Content Specialist

📋 Description

• Execute strategy to structure and optimize content for LLM retrievability.
• Develop machine-parsable content blocks with semantic density.
• Align content with brand and quality standards for LLM visibility.
• Identify opportunities by reviewing GEO prompt data and competitors.
• Maintain knowledge of LLMs, KPIs, and GEO best practices.
• Utilize data-driven approaches to track content performance.

🎯 Requirements

• 4+ years in SEO, digital marketing, or content strategy.
• Understands LLMs and modern search ranking algorithms.
• Familiar with GEO concepts and LLMs in search.
• Experience using Adobe Experience Manager (AEM) or a similar CMS.
• Data analysis and insights for content output and performance.
• Strong communication and ability to manage multiple content projects.

🎁 Benefits

• Benefits
• Social Impact
• Talent and Fostering Connection + Community at Okta