Own Alabama market performance — P&L, enrollment growth, retention.
Lead Alabama expansion: develop and execute a multi-year market strategy.
Partner with real estate, education, ops, and finance to launch campuses on budget.
Evaluate sites with unit economics; call out if not pencil out.
Be the face of Primer in Alabama; build relationships with leaders and partners.
Lead recruiting events, open houses, and campus tours; engage families.
Seasonally adjust focus: more recruiting at peak, more ops in steady periods.
Pilot localized approaches; document results and build playbooks.

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