Analyst, Customer Marketing

About the Company

Gemini is a global crypto and Web3 platform founded by Cameron and Tyler Winklevoss in 2014, offering a wide range of simple, reliable, and secure crypto products and services to individuals and institutions in over 70 countries. Our mission is to unlock the next era of financial, creative, and personal freedom by providing trusted access to the decentralized future. We envision a world where crypto reshapes the global financial system, internet, and money to create greater choice, independence, and opportunity for all — bridging traditional finance with the emerging cryptoeconomy in a way that is more open, fair, and secure.

The Department: Marketing

We believe that the world should know and love Gemini. In Marketing, we spend our days analyzing the market, crafting the Gemini story, and telling it to the people who need to hear it. This team sits between our product and the market, and is a key growth driver for every aspect of the organization. We have a holistic philosophy that combines research, data, brand marketing, acquisition and retention tactics, PR, and all aspects of customer-facing interaction.

The Role: Analyst, Customer Marketing

We’re hiring an analyst to support the day-to-day execution of our customer marketing efforts. You’ll play a pivotal role in understanding our users, optimizing customer engagement strategies, and contributing to revenue growth through data-driven marketing. 

In this role you’ll help uncover trends in customer behavior, and contribute to marketing campaigns that increase engagement and satisfaction. You’ll be part of a collaborative team and work closely with people across marketing, product, and data.

This role is required to be in person twice a week at our New York City, NY office.

Responsibilities:

• Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue.
• Execute customer marketing campaigns, including email, push, in-app, and card carousels.
• Collaborate with Product, Communications, Design, and the broader marketing team to support launch of new products and features.

Qualifications:

• 1–2 years of experience in marketing, lifecycle marketing, or CRM; preferably in fintech, crypto, or tech sectors.
• Strong attention to detail and high-quality execution.
• Excellent organizational skills and ability to manage multiple tasks in a fast-paced environment.
• Clear communicator and collaborative team player.
• Exposure to go-to-market workflows or product launches.
• A basic understanding of crypto and Web3 including current trends, price movements, etc.
• Passion for learning, improving processes, and growing within a digital marketing or web-focused career path.
• A desire to win.