Senior Growth Marketer

About Freetrade

Freetrade’s mission is to become the default place to invest. Investing has been too complicated and expensive for too long, keeping millions from making the most of their savings.

We’re changing that.

We’re building our team and looking for people who are excited to reshape how our customers invest and grow their wealth. If you’re driven by solving complex problems and building innovative products, you’ll fit right in.

2025 is a big year for us. In January, we announced a game changing deal to become part of the IG Group. We’ll continue to operate as an independent business while gaining access to the resources and support of an established leader in the space.

This year, we’re accelerating our roadmap and taking our products to the next level. We’re building new features like mutual funds, bonds, and family investment tools. We’re also exploring how we can leverage AI to deliver an even better experience for our customers.

We are looking for a highly analytical and commercially driven Senior Growth Marketer to accelerate customer acquisition across Freetrade’s mobile app and marketing website.

This role will play a key part in executing Freetrade’s growth plans, contributing to strategy through data-led insights and hands-on optimisation across digital channels. You will combine deep performance marketing expertise with strong numerical and creative capabilities, helping to shape how Freetrade drives efficient, scalable growth.

The ideal candidate is execution-focused, fast-paced, and goal-oriented, with a proven ability to deliver measurable commercial outcomes and improve unit economics through disciplined testing, analysis, and optimisation.

If you’re passionate about driving results, optimising performance, and making an impact, we’d love to hear from you!

Key Responsibilities

Customer Acquisition Execution

• Plan, execute, and optimise acquisition campaigns across Apple Search Ads, Google App Campaigns, Meta, TikTok, Snap, Reddit, and programmatic platforms to drive efficient, scalable growth.

• Implement and test App Store Optimisation (ASO) initiatives to increase visibility and conversion across app stores.

• Collaborate with the product and design teams to improve web-to-app journeys, conversion rates, and onboarding experiences.

• Experiment with new channels, creative approaches, and audience strategies to identify scalable opportunities.
  

Creative Development & Optimisation

• Lead the creative briefing process, translating data insights into clear creative hypotheses and test briefs.

• Collaborate with design and content teams to develop high-performing creative assets across all digital channels.

• Analyse creative performance data to identify winning concepts and continuously refine messaging and format strategies.

• Manage structured creative testing frameworks to optimise campaign performance and learning velocity.
  

Performance Measurement & Reporting

• Monitor and report on key metrics, including CAC, LTV, ROAS, conversion rate, and payback period, providing insight and recommendations to drive improvement.

• Maintain accurate tracking and attribution through GA4, Firebase, GTM, and MMPs (AppsFlyer, Adjust, or Branch).

• Partner with the data team to develop dashboards and reporting frameworks that clearly communicate performance and commercial impact.

• Use quantitative analysis to inform decision-making, campaign prioritisation, and budget reallocation.
  

Budget Management & Forecasting

• Manage acquisition budgets with a focus on spend efficiency, forecasting accuracy, and ROI.

• Contribute data-driven insights to budget planning, helping to align spend with business objectives and growth targets.

• Produce regular performance reports and financial summaries for senior stakeholders.
  

Cross-Functional Collaboration

• Work closely with the Head of Growth to inform business strategy through campaign performance insights and market learnings.

• Collaborate with product, data, and design teams to ensure alignment across acquisition, conversion, and measurement frameworks.

• Support strategic planning by providing evidence-based recommendations to improve growth efficiency.

• Champion a test-and-learn approach across the marketing function, ensuring decisions are backed by data and clear hypotheses.

Skills, Knowledge and Expertise

Experience & Background

• 4–6 years’ experience in growth or performance marketing, ideally within app-first, B2C environments.

• Demonstrated success in managing multi-channel acquisition campaigns with clear commercial outcomes.

• Strong understanding of ASO, CRO, and performance-led website optimisation.

• Proven experience in creative ideation, briefing, and performance optimisation.
  

Technical & Analytical Proficiency

• Advanced proficiency with GA4, Firebase, GTM, and MMPs such as AppsFlyer, Adjust, or Branch.

• Strong quantitative capability with experience analysing and interpreting large data sets to drive actionable insight.

• Skilled in building and maintaining performance dashboards, reporting frameworks, and growth models.

• Familiarity with SKAdNetwork, incrementality testing, and privacy-first measurement approaches.
  

Commercial & Strategic Input

• Deep understanding of unit economics, CAC/LTV modelling, and payback analysis.

• Proven experience managing six-figure+ budgets with clear accountability for spend efficiency and ROI.

• Ability to interpret business objectives and translate them into actionable, measurable marketing activity.

• Comfortable providing strategic recommendations grounded in performance data.
  

Ways of Working

• Highly analytical, structured, and numerically focused.

• Motivated by clear goals and performance targets.

• Operates with pace, precision, and strong attention to detail.

• Collaborates effectively with cross-functional teams and communicates complex data clearly and concisely.

• Thrives in a fast-moving, high-accountability environment.

Preferred Background

• Experience in fintech or another regulated, data-driven consumer technology business.

• Hands-on experience running acquisition campaigns from creative concept through to analysis and reporting.

• Knowledge of SEO fundamentals and how web performance impacts app acquisition funnels.

Benefits & Logistics

Freetrade is the place to accelerate your career. Our benefits package and ways of working are designed to attract and retain the most talented people who are dedicated to making an impact at Freetrade.

Here’s what’s on offer in 2025:

Hybrid working culture

We’re operating in a hybrid model: 3-days in-office / 2-days from home. We believe great collaboration happens in person and our beautiful offices in central London and Budapest are designed to bring people together.

🏢 Office days: Monday, Tuesday, Thursday
🏡 Work from home days: Wednesday, Friday

This setup helps us stay connected, collaborate more effectively, and keep building a culture where we all do our best work together, including dedicated days for focus work.

Flexibility for those who need it:

We have a hybrid working model, but life happens. If you need flexibility let's talk about it, whether you're a parent or have other care responsibilities.

Values - at Freetrade we live and breathe our values: Honesty, Focus and Grit. Expect to be asked about these in your interview!

Benefits In London:

• Competitive salary – carefully benchmarked.

• Holidays – 25 days plus UK public holidays. Your birthday off, plus one extra day for every year at Freetrade.

• Enhanced pension – We’ll match your contributions up to 5%.

• Group Life Insurance – Protect your loved ones with coverage at 5x your salary, ensuring financial security in any circumstance.

• Private Health Insurance - Which includes access to high quality medical care, mental health support, dental and vision plans, Wellness programs and preventative care initiatives are also provided to ensure the wellbeing of your entire family.

• Bonus Scheme - join us and share in our growth. Bonuses are linked to both company success and your individual impact.
  First payouts: July 2026

• Income Protection Cover – Safeguard your income with comprehensive coverage, ensuring financial stability in the event of illness or injury.

• Enhanced parental leave – Time off when it matters most.

• Flexibility for those who need it – We’re office-first, but life happens. Whether you’re a parent or have care responsibilities, we focus on output and trust you to manage your time.

• Learning & Development – We fund industry qualifications so you can grow as a financial services professional.

• Cycle to Work scheme – Get a high quality bike and gear through our salary sacrifice scheme, spreading the cost with tax free monthly installments.

• Paid Sick Leave – Receive 10 days of fully paid sick leave each calendar year.

Interview Process

We keep things simple and transparent. Our process typically includes:

1. Initial interview – A chat with one of our Talent Partners.

2. Hiring Manager interview – A deep dive into your skills and experience.

3. Take-home Task and Presentation - Show us how you think and solve problems

4. Executive interview – A conversation with our stakeholders, where we also assess cultural fit.

We are an Equal Opportunity employer committed to a diverse and representative team. Whatever your race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability - we want to hear from you.

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Please note we are not accepting agency CVs.