Own and drive demand-side growth strategy; accountability for acquisition and revenue.
Identify, prioritize, and execute high-impact demand generation initiatives across channels.
Analyze funnel performance end-to-end and optimize conversions.
Design, run, and scale experiments to improve demand quality and volume.
Develop and refine targeting, segmentation, and positioning to attract customers.
Partner with marketing, product, and analytics to unlock growth opportunities with a demand-first perspective.

🎯 Requirements

Deep expertise in demand generation, growth or performance marketing.
Experience in two-sided marketplaces with a focus on the demand side.
Strong understanding of growth funnels, conversions, and customer acquisition strategies.
Proven ability to design and scale experiment-driven growth programs.
Advanced analytical skills and experience using data, SQL, dashboards.
Independent subject-matter expert who collaborates cross-functionally.

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