Added
21 days ago
Type
Full time
Salary
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saas abm contentmarketing contentstrategy demandgeneration

πŸ“‹ Description

  • Design and run Account-Based Marketing (ABM) campaigns for government and utility accounts.
  • Develop a content library: case studies, landing pages, blogs, whitepapers, decks.
  • Build messaging for technical, operational, and executive buyers; differentiate Promise.
  • Build relationships with gov sector influencers: associations, analysts, and trade pubs.
  • Develop dashboards, lead scoring, routing, and sales handoff.
  • Collaborate on target account strategy to accelerate long gov procurement cycles.

🎯 Requirements

  • 6+ years in B2B and B2G marketing with demand gen, product marketing, and content strategy.
  • Experience marketing complex govtech/fintech/SaaS products to enterprise/government buyers.
  • Ability to build and scale programs from scratch in a fast-paced, early-stage environment.
  • Strong writing/storytelling with a portfolio across thought leadership, case studies, collateral.
  • Hands-on execution: write copy, build campaigns, coordinate events, analyze performance.
  • Collaborate with Sales, Product, and leadership to drive GTM alignment.

🎁 Benefits

  • 100 percent employer-paid health coverage.
  • Generous PTO and sick leave.
  • Lunch, snacks, and coffee provided.
  • Company retreats.
  • Hybrid work environment with four in-office days per week.
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