Related skills
saas abm contentmarketing contentstrategy demandgenerationπ Description
- Design and run Account-Based Marketing (ABM) campaigns for government and utility accounts.
- Develop a content library: case studies, landing pages, blogs, whitepapers, decks.
- Build messaging for technical, operational, and executive buyers; differentiate Promise.
- Build relationships with gov sector influencers: associations, analysts, and trade pubs.
- Develop dashboards, lead scoring, routing, and sales handoff.
- Collaborate on target account strategy to accelerate long gov procurement cycles.
π― Requirements
- 6+ years in B2B and B2G marketing with demand gen, product marketing, and content strategy.
- Experience marketing complex govtech/fintech/SaaS products to enterprise/government buyers.
- Ability to build and scale programs from scratch in a fast-paced, early-stage environment.
- Strong writing/storytelling with a portfolio across thought leadership, case studies, collateral.
- Hands-on execution: write copy, build campaigns, coordinate events, analyze performance.
- Collaborate with Sales, Product, and leadership to drive GTM alignment.
π Benefits
- 100 percent employer-paid health coverage.
- Generous PTO and sick leave.
- Lunch, snacks, and coffee provided.
- Company retreats.
- Hybrid work environment with four in-office days per week.
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