Related skills
copywriting content strategy editing sales enablement b2b marketing📋 Description
- Own creation and management of sales enablement materials with Sales.
- Translate complex logistics insights into digestible sales content.
- Hands-on content creation: drafting, editing, finalising copy.
- Lead content across key B2B formats.
- Implement and develop Forto content strategy across channels.
- Manage publishing workflows and editorial calendars for timely output.
- Leverage AI tools to automate and scale content production.
- Own Forto LinkedIn as a key B2B engagement channel.
- Collaborate with SEO, performance, and product marketing on messaging.
- Measure content metrics: traffic, engagement, conversions.
- Report on content ROI and feed insights into campaigns.
- Maintain high-velocity content output.
🎯 Requirements
- Ambitious, innovative self-starter who can juggle several initiatives and shift priorities.
- 3-5 years in B2B marketing content, with sales support and social media experience.
- Strong writing, editing, and execution skills—turning complex ideas into deliverables.
- English fluency; German language skills are a significant advantage.
- Sales Enablement expertise; best practices for sales content across channels.
- Excellent planning and stakeholder coordination skills.
- Technical content background a plus; logistics or B2B software experience helpful.
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