Director of Product Marketing, New Verticals

Flex is a growth-stage, NYC headquartered FinTech company that is creating the best rent payment experience. It’s hard to believe that it’s 2025 and paying rent on time is expensive, inflexible, and difficult. We’re here to change that! Flex enables our users to pay rent throughout the month on a schedule that better fits their finances and budget. Our mission is to empower as many renters as possible with flexibility over their most significant recurring expense. After deliberately keeping a stealth profile as we built up unprecedented investor support and an enthusiastic user base, we are looking for motivated individuals to help us keep our mission growing. Will you be a part of the team?

About the role

We're hiring a Director of Product Marketing, New Verticals to lead the go-to-market strategy as we expand beyond our core rent product. This is a high-impact role that will actively shape the future of Flex and how bills are paid for consumers. As a core leader within our New Verticals division, you will work closely with the General Manager, strategy, and product leads to launch new products and reposition Flex in the market. 

This is a unique opportunity to own GTM for a 0-1 launch and new business unit, defining the strategy from the ground up. We're looking for a leader who is both a strategic visionary and a hands-on executor—you'll need to roll up your sleeves and get in the weeds to drive results.

This role offers remote flexibility within a hybrid work model in either the NYC or San Francisco. Candidates relocating to the NYC or SF area may be eligible for relocation assistance.

• Lead go-to-market strategy: develop & execute the go-to-market strategy for our new verticals ensuring alignment with overall business objectives.
• Own product positioning: Define and manage the product’s core messaging and value proposition. You will craft compelling narratives and customer profiles that ensure competitive positioning, and build frameworks for consistency across all channels.
• Drive product growth: Partner with product and CRM teams to develop in-product messaging and lifecycle comms to drive engagement and retention.
• Champion market & customer insights: You'll conduct primary research and partner with our research team to synthesize a holistic view of the market, serving as the voice of the customer to inform product positioning, messaging, and GTM strategy.
• Establish & own key metrics: Help define and track key success metrics, establishing OKRs for product marketing, and ensuring alignment with overall company goals.

• 10+ years of experience in product marketing, with 3+ years in a leadership role in high-growth consumer or fintech environments.
• Proven success: You’ve led go-to-market for new consumer products (0-1) with a large user base under stringent regulatory and quality requirements.
• Strategic influence: Ability to influence senior stakeholders and lead cross-functional teams toward a shared vision.
• Exceptional analytical skills: Adept at translating complex data into actionable insights that inform product and business decisions.
• A blend of strategic and hands-on experience: You can define a high-level strategy and also dive into the details of execution. You have an outcome-oriented mindset with a strong bias for action.

The compensation range for this role will be commensurate with the candidate's experience and Flex's internal leveling guidelines and benchmarks. For working locations in NY/NJ/CA, the base salary pay range is $200,000-$211,000. 

Life at Flex:

We understand that it takes a diverse team of highly intelligent, curious, determined, empathetic, and self aware people to grow a successful company. Our HQ is located in New York City, but we have employees located throughout the US, Australia, Canada and South America. We are growing quickly, but deliberately, with a focus on building an inclusive culture. Our dynamic team has incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity workplace.

We offer many employee benefits. For full time, U.S. based employees we offer:

• Competitive pay
• 100% company-paid medical, dental, and vision
• 401(k) + company equity
• Unlimited paid time off + 13 company paid holidays
• Parental leave 
• Flex Cares Program: Non-profit company match + pet adoption coverage
• Free Flex subscription

 For full time non-US employees, we offer