Senior Product Marketing Manager, Analytics

Fleetio is looking for a Senior Product Marketing Manager to lead the go-to-market strategy for our data and insights products—spanning analytics, benchmarking, reporting, and ROI storytelling, that involves building products (0→1) as well as driving an expansion motion through both existing plans and new add-ons.

We're seeking a product marketer who can shape the voice of the rapidly scaling fleet insights category, drive thought leadership, and help define how the industry understands fleet management data and insights.

This role is ideal for a highly skilled, hands-on PMM who strives to translate complexity into clarity, align product value with buyer needs, and deliver thoughtful, impactful GTM plans. You'll report to the Manager, Product Marketing in a impactful Product Marketing team.

A little about us… Fleetio is a modern software platform that helps thousands of organizations around the world manage their fleet operations. Transportation technology is a hot market and we’re leading the charge, with raving fans and new customers signing up every day. We raised $450M in our Series D funding round in March of 2025 and are on an exciting trajectory as a company. Fleetio is also a proud founding member of the Rails Foundation!

More about our team and company:

• Watch our culture videos: https://fleet.io/culture
• Fleetio overview video: https://www.youtube.com/watch?v=IlvIbwZT3oU
• Our careers page: https://www.fleetio.com/careers

• Design and scale GTM frameworks—for positioning, ICP definition, segmentation, solutions mapping, and adoption growth—moving beyond launch checklists to create repeatable excellence across the organization.
• Operate as a senior strategic partner across Product, Sales, CX, Marketing, BizOps, and leadership. Influence roadmap by representing the voice of the market, anticipate objections, and drive alignment on measurable outcomes (ARR growth, adoption, expansion, retention).
• Lead zero-to-one and expansion motions with executive-level narratives that connect product strategy to clear business impact.
• Serve as the go-to expert on our reporting & analytics products—deeply understanding how fleets measure performance, building ROI-driven narratives, and shaping how Fleetio competes and wins.
• Shape product strategy by synthesizing competitive analysis, market trends, and structured voice-of-buyer insights into actionable recommendations for roadmap prioritization and executive decision-making.
• Import and adapt external best practices from world-class product marketing teams, elevating Fleetio’s bar for strategy, execution, and outcomes.

• Own and operationalize end-to-end GTM plans across the product lifecycle, aligning leadership and cross-functional teams on business outcomes, success metrics, and growth levers.
• Work backwards from measurable outcomes (pipeline creation, ARR, NRR, adoption, retention) to design GTM strategies that achieve lasting impact—not just launch execution.
• Build multi-wave, multi-channel campaigns (sales plays, lifecycle, demand gen, enablement) that sustain momentum beyond launch and accelerate revenue expansion.

• Translate complex product functionality into differentiated, buyer-centric narratives that map features → use cases → business outcomes, reinforced with ROI proof.
• Develop ROI-focused content and tools (messaging docs, launch briefs, calculators, sales decks) that increase sales confidence, shorten deal cycles, and improve win rates.
• Build feedback loops with Sales, CX, and Customer Marketing to continuously optimize messaging, campaign performance, and customer-facing ROI storytelling.
• Actively test, measure, and iterate messaging and enablement effectiveness across channels—owning the learning cycle to ensure continuous improvement.

• Lead primary and secondary research programs (ICP validation, segmentation studies, win/loss, competitive intelligence) that directly inform product and GTM strategy.
• Capture ROI proof from existing accounts—usage data, customer stories, benchmarks—and transform it into compelling content for sales and marketing.
• Synthesize insights into executive-level recommendations for positioning, pricing, packaging, and growth strategy.
• Anticipate market shifts and proactively recommend new plays and adoption strategies based on leading indicators.

• Set the quality bar for product marketing deliverables, from strategy docs to launch campaigns, and mentor PMMs to reach that standard.
• Present confidently to executives, customers, and external audiences—leading with data, ROI proof, and business outcome framing.
• Track adoption, usage, and measurable impact of GTM initiatives—owning the narrative on whether GTM is driving ROI, ARR growth, and retention, and recommend pivots where needed.
• Collaborate cross-functionally to ensure GTM plays are aligned, realistic, and tightly executed, balancing strategic ambition with operational excellence.

• 5+ years of B2B SaaS Product Marketing experience in a rapidly scaling company. Fleet experience preferred.
• Background in bringing technical, data analytics, and/or AI-driven products to market, with a deep understanding of how these technologies deliver customer value and business impact.
• Proven ability to lead enterprise-level, cross-functional GTM campaigns that deliver measurable ARR/NRR impact.
• Deep understanding of persona development, buyer journeys, and value-based messaging.
• Excellent communicator and cross-functional partner—precise with words, structured in thinking, and trusted for delivery.
• Comfortable speaking at internal and external events.

• Multiple health/dental coverage options (100% employee coverage, 50% coverage for family)
• Vision insurance
• Incentive stock options
• 401(k) match of 4%
• PTO - 4 weeks
• 12 company holidays + 2 floating holidays
• Parental leave- birthing parent (16 weeks paid) non-birthing (4 weeks)
• FSA & HSA options
• Short and long term disability (short term 100% paid)
• Community service funds
• Professional development funds
• Wellbeing fund - $150 quarterly
• Business expense stipend - $125 quarterly
• Mac laptop + new hire equipment stipend
• Remote working friendly since 2012 #LI-REMOTE

Fleetio provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment. We celebrate diversity and are committed to creating an inclusive environment for all. All employment is decided on the basis of qualifications, merit and business need.

This application is not intended to and does not create a contract or offer of employment. Employment with Fleetio is at will.

If you have a disability or a special need that requires an accommodation to fill out the online application, please let us know by calling (205) 718-7500.