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crm analytics experimentation braze segmentation📋 Description
- Own the CRM roadmap for your area, prioritising high-value work
- Lead lifecycle strategy and cross-channel orchestration
- Set segmentation and contact strategies for scalable targeting
- Drive experimentation and measurement culture to guide scaling
- Ensure CRM tooling and data excellence with cross-functional partners
- Own content planning to align CRM storytelling with brand
🎯 Requirements
- Significant CRM/lifecycle marketing experience owning journeys
- Strong segmentation, targeting, and CRM measurement
- Hands-on with modern CRM platforms; Braze preferred
- Strong analytics with experimentation and incrementality
- Able to partner with Product, Data, Eng, Brand, Creative, Marketing
- Experience in line management or mentoring junior staff
🎁 Benefits
- Hybrid setup: Berlin HQ, 3 days in office
- Monthly BVG/Deutschlandticket transport subsidy
- Private pension plan with 20% employer contribution
- Subsidised healthy meals via BellaBona
- 28 vacation days per year
- Learning budget and development opportunities
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