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go_to_market launch_marketing📋 Description
- Deliver Firefox desktop growth targets with product, acquisition marketing, and campaigns teams.
- Author audience and positioning for desktop browser features.
- Own release marketing calendar and prioritization for Firefox desktop.
- Improve new-user retention via lifecycle marketing and user journeys.
- Contribute user insights; partner with product development and design on experience.
- Align campaigns with feature launches to drive growth.
🎯 Requirements
- 8+ years in product marketing; consumer marketing preferred.
- Growth-focused marketer using rapid experiments to drive performance.
- Diagnose funnel health and prioritize impact areas.
- Trusted collaborator on software teams across geographies.
- Adept generalist connecting brand, creative, product design, and product management.
- Own go-to-market lifecycle from brief to launch and next steps.
🎁 Benefits
- Rich medical, dental, and vision coverage.
- Generous retirement contributions with 100% immediate vesting.
- Quarterly all-company wellness days.
- Country-specific holidays plus a birthday day off.
- One-time home office stipend.
- Annual professional development budget.
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