Senior Marketing Manager, LatAm

Overview

Fireblocks, a leading digital asset security platform, is seeking a Senior Marketing Manager for Latin America (LatAm) to lead regional go-to-market strategy and demand generation in Brazil and across LatAm.

Responsibilities

• Define and execute the LatAm regional marketing strategy in alignment with company goals.
• Drive demand generation across digital channels (paid media, email, social) and events.
• _Localize messaging and content for Spanish- and Portuguese-speaking markets.
• Collaborate with Sales, Product, Partnerships, and Communications to build pipeline and accelerate revenue growth.
• Manage regional budget, measure ROI, and optimize campaigns.
• Lead or coordinate regional campaigns, events, and webinars.
• Monitor market trends and competitive landscape in LatAm to inform strategy.

Requirements

• 7+ years of B2B marketing experience, preferably in fintech/crypto or SaaS.
• Proven track record in LatAm marketing with measurable pipeline impact.
• Strong cross-functional leadership and collaboration skills.
• Experience with marketing automation tools (HubSpot, Marketo) and CRM systems; familiarity with analytics tools (GA4).
• Fluency in Spanish and Portuguese; English proficiency.
• Bachelor's degree; MBA is a plus.

About Fireblocks

Fireblocks is a leading digital asset security platform that enables institutions to securely authenticate and transfer digital assets with speed and confidence.

Benefits

Competitive compensation and benefits, health coverage, flexible work arrangements, and opportunities for career growth within a dynamic, inclusive team.