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Filevine logo
Filevine

Senior Manager of Performance Marketing

On site Marketing
Added
1 hour ago
Location
Type
Full time
Salary
Not Specified

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Related skills

hubspot ppc google analytics affiliate marketing google ads

Filevine is forging the future of legal work with cloud-based workflow tools. We have a reputation for intuitive, streamlined technology that helps professionals manage their organization and serve their clients better. We’re also known for our team of extraordinary and passionate professionals who love working together to help organizations thrive. Our success has catapulted Filevine to the forefront of our field—we are ranked as one of the most innovative and fastest-growing technology companies in the country by both Deloitte and Inc.

Our Mission

Filevine is building the seamless intersection between legal and business by creating a world- class platform to help professionals scale.

Job Summary:

Filevine is seeking a dynamic and results-driven

Senior Manager of Performance Marketing to lead our performance marketing efforts. This role is responsible for developing, executing, and optimizing full funnel paid advertising strategies across multiple channels, including PPC, affiliate marketing, ABM, awareness campaigns, and connected TV. The ideal candidate will be a strategic thinker with strong analytical skills and a proven ability to lead teams, deliver measurable results, and drive business growth.

Responsibilities

  • Develop Strategy: Create a comprehensive performance marketing strategy to drive customer acquisition, aligning with Filevine’s business goals.
  • Oversee Campaigns: Manage multi-channel campaigns (PPC, affiliate, ABM, connected TV, social media, paid ads) to meet performance KPIs and maximize ROI.
  • Lead Awareness & ABM: Execute awareness campaigns for brand visibility and ABM strategies to target high-value accounts.
  • Manage Advertising: Oversee paid advertising (Google Ads, social media, display, programmatic) and optimize affiliate partnerships.
  • Lead Team: Mentor and grow a performance marketing team, fostering a collaborative culture and providing professional development.
  • Analyze Performance: Monitor metrics, conduct A/B testing, and collaborate with analytics for accurate tracking and optimization.
  • Collaborate Cross-Functionally: Partner with content, creative, product marketing, sales, and finance teams to align on assets, lead quality, and budgets.
  • Drive Results: Continuously optimize campaigns to enhance effectiveness and forecast ROI.

    • Responsibilities

  • 5+ years in a digital marketing role focused on pipeline generation.
  • Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred.
  • Proven success managing and optimizing multi-channel campaigns across digital and traditional platforms.
  • Deep understanding of analytics platforms (e.g., Google Analytics, HubSpot), tracking tools, and attribution models.
  • Strong leadership skills with experience managing, mentoring, and growing teams.
  • Excellent analytical skills and a data-driven mindset to optimize marketing performance.
  • Exceptional communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders.
  • Experience in vertical SaaS or legal tech industries is a plus.

    • Additional Information

    If interested, please complete the

    linked assessment

     and email it to our VP of Integrated Marketing, Ardyce Taylor, at ardycetaylor@filevine.com with subject line: Performance Marketing Candidate Assessment

    Filevine is an Equal Opportunity Employer. Qualifications for employment, promotion and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, veteran status, or other legally protected class. Filevine is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation due to disability, or if you have concerns related to Filevine’s equal employment opportunities, you may contact us atlegal@filevine.com

    Cool Company Benefits:

    - A dynamic, rapidly growing company, focused on helping organizations thrive

    - Medical, Dental, & Vision Insurance (for full-time employees)

    - Competitive & Fair Pay

    - Maternity & paternity leave (for full-time employees)

    - Short & long-term disability

    - Opportunity to learn from a dedicated leadership team

    - Centrally located open office building in Sugar House

    - Top-of-the-line company swag

    Privacy Policy Notice

    Filevine will handle your personal information according to what’s outlined in ourPrivacy Policy.

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