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gtm positioning branding product marketing messaging📋 Description
- Develop clear product positioning and messaging tied to needs.
- Unify sales and marketing messaging across channels.
- Partner with Sales Enablement to create materials and training.
- Lead end-to-end GTM for launches and feature rollouts.
- Evolve product naming conventions for consistency.
- Build cohesive product narratives to boost adoption.
🎯 Requirements
- 5+ years product marketing leadership
- GTM strategy, launches, and messaging
- Exceptional storytelling rooted in customer insight/data
- Cross-functional collaboration across Product, Sales, Marketing
- Bachelor’s degree in Marketing, Business, or related field
- Nice to Have: experience in product management or sales enablement
🎁 Benefits
- Medical, Dental, & Vision Insurance (full-time)
- Competitive & Fair Pay
- Maternity & paternity leave (full-time)
- Short & long-term disability
- Opportunity to learn from a dedicated leadership team
- Centrally located open office in Sugar House
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