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sales enablement messaging blockchain defi crypto📋 Description
- Define positioning for YLDS, CBL, and Democratized Prime
- Translate technical capabilities into customer-centric messaging
- Own GTM strategy for launches, feature releases, multi-chain expansions
- Partner cross-functionally with Product, BD, CS, and Growth to drive adoption
- Develop launch plans and audience-specific messaging
- Build competitive intelligence across crypto lending, RWA, and stablecoins
🎯 Requirements
- 6+ years in product marketing; 3+ in crypto or fintech
- Experience launching complex technical products
- DeFi, stablecoins, tokenization, blockchain ecosystems
- Craft clear narratives for multiple audiences
- Strong analytical, data-driven decision making
- Influence cross-functional teams; operate autonomously
🎁 Benefits
- Compensation Range: $120,000-$148,000/yr
- 25% annual bonus target, paid quarterly
- RSUs equity
- Employer-paid health, vision, and dental for employees
- 11 holidays and PTO plan
- Up to 12 weeks paid family leave
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