Lead and coach Brand Field Representatives; manage account plans; field rides.
Oversee BFR metrics: ISA, GWPs, digital menus, displays, trainings.
Create monthly market recaps; share insights with sales, brand, and field leads.
Drive consistent, high-quality in-store and out-of-store activations.
Analyze KPI data to identify trends by rep, market, and account.
Partner with RMD, RMM, and paid vendors to connect advertising investment to retailer outcomes.

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