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b2b saas demand generation event marketing abm field marketing📋 Description
- Own regional event strategy: roadshows, sponsored/virtual events, dinners.
- Lead executive engagement programs with senior decision makers.
- Create high-touch 1:1 and 1:few experiences.
- Drive pipeline generation and accelerate deals through events.
- Partner with Sales to align goals and ensure follow-up.
- Design engaging event formats that resonate with target audiences.
🎯 Requirements
- 6+ years in field marketing, event marketing, or demand gen in B2B SaaS.
- Proven pipeline generation and revenue impact via events.
- Experience executing owned and sponsored events.
- Strong funnel engagement from awareness to deal acceleration.
- Excellent stakeholder management with Sales and cross-functional teams.
- Data-driven measurement; ABM experience is a plus.
🎁 Benefits
- Competitive salary and equity.
- Medical, dental, and vision coverage.
- Regular compensation reviews and rewards.
- Access to Claude Code and AI tools; experimentation encouraged.
- Flexible paid time off.
- 401k plan with company match.
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