Related skills
hubspot salesforce demand generation sales enablement events📋 Description
- Develop and localize GTM strategies for EMEA/APAC with cross-functional teams.
- Gather and analyze market trends, competitor activity, and customer needs.
- Create tailored sales enablement materials and product content for local buyers.
- Influence segmented integrated marketing campaigns to drive leads.
- Build relationships with strategic partners, agencies, and influencers.
- Support virtual and in-person events: trade shows, meetups, webinars.
- Manage event messaging and post-event lead follow-up with sales.
🎯 Requirements
- 5+ years in field marketing, product marketing, or regional marketing in B2B SaaS.
- Proven GTM campaigns and events for multi-product SaaS (EMEA/APAC preferred).
- Strong understanding of B2B SaaS selling motions, lead generation, and lifecycle marketing.
- Analytical and data-driven; experienced with Salesforce or HubSpot.
- Excellent project management and ability to handle multiple complex projects.
- Excellent communication/presentation skills for technical and business audiences.
- Collaborative, proactive with cross-functional influence.
- Willingness to travel ~25% as needed.
- Fluency in English; additional EMEA language proficiency a plus.
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