Related skills
b2b saas salesforce event management field marketing demand gen📋 Description
- Localize global marketing and demand gen across EMEA, with APAC to follow
- Stay close to regional customers to understand buyer behavior
- Translate campaigns, product messaging, and content into local versions
- Run field events and adapt strategies for local markets
- Travel up to 25% for regional events and in-market insights
- Track performance and ROI in Salesforce and other marketing systems
🎯 Requirements
- 5+ years in field/ regional marketing or localized demand gen in B2B SaaS
- Experience across NAMER and EMEA; cultural buying behavior
- Hands-on experience running events (field/trade shows/meetups/partner events)
- Strong understanding of B2B SaaS selling motions and marketing's role
- Experience using Salesforce and marketing attribution/reporting
- Spot local trends and surface competitive insights; adapt messaging by region
- Strong project management; juggle multiple programs across markets
- Fluency in English; additional EMEA languages a plus
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