Related skills
b2b saas sales enablement event marketing abm field marketingπ Description
- Own the field events strategy for Scribe Optimize end-to-end.
- Build annual events calendar; run executive roundtables and activations to generate enterprise pipeline.
- Define formats, segments, and geographies to prioritize; build data-backed decisions.
- Design and run pre- and post-event motions with BDRs and AEs to convert.
- Build and own pipeline attribution for field events.
- Partner with PMM & Brand and Demand Gen on event content and speaker strategy.
π― Requirements
- Owned a field events program at a B2B SaaS company; can speak to pipeline.
- Built BDR/sales partnerships that convert events; strong post-event follow-up.
- Operated in green-field environments; comfortable when there's no playbook.
- Managed multiple event formats and know which work for buyer profiles.
- Able to build attribution models and defend program ROI.
π Benefits
- Incredible teammates.
- Equity ownership.
- Health, dental, and vision insurance for you and dependents.
- Flexible paid time off and holidays.
- 401(k) retirement plan.
- Paid parental leave.
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