Related skills
content marketing demand generation b2b webinars email campaigns📋 Description
- Develop integrated demand programs to drive pipeline in specified segments.
- Collaborate with the EMEA sales team to align processes and communications.
- Deliver regional field marketing campaigns: trade shows, owned events, email, webinars.
- Measure and optimize campaigns: lead gen, conversion, and sales cycle metrics.
- Plan and execute digital marketing with cross-functional teams.
- Drive marketing conversion paths to generate MQLs, SQLs, and revenue.
🎯 Requirements
- BA/BS degree in marketing, PR or business.
- 3+ years B2B marketing including events, content, multi-touch campaigns, demand generation, and multi-channel.
- Experience with A/B testing and multi-channel tactics.
- Experience collaborating with sales/dev teams to ensure lead quality.
- Deep understanding of marketing-to-sales handoff.
- Cross-team collaboration experience: email, webinars, digital, social, paid, content partnerships.
- Knowledge of AEM, Eloqua and SFDC (or similar).
- Strong written and verbal communication.
🎁 Benefits
- Health Insurance
- Pension Plan
- Critical Illness cover
- Death Cover
- Loss of earning capacity
- Wellness Benefit – Copenhagen Float
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