Develop integrated demand programs for target audiences.
Collaborate with NA sales to align processes.
Execute regional field marketing campaigns: trade shows, events, emails, webinars.
Measure and optimize campaign effectiveness: leads and conversions.
Plan digital marketing strategy with other marketing teams.
Drive funnel metrics: MQLs, SQLs, opportunities.
Adapt strategy based on sales and marketing data.

🎯 Requirements

BA/BS degree in marketing, PR or business.
3+ years in B2B marketing including event, content, and demand generation.
Experience with A/B testing, inbound and outbound tactics.
Experience with sales to ensure lead quality.
Lead handoff optimization from marketing to sales.
Collaborative cross team experience across email, webinars, digital.
Knowledge of AEM, Eloqua, and SFDC.

🎁 Benefits

Cision Group Personal Pension Scheme
Life Assurance
Healthcare cash plan
Dental Insurance
Private Medical Insurance (directors and above)
Gym Subsidy

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