Related skills
demand generation b2b marketing event marketing sfdc multi-channel campaigns📋 Description
- Develop integrated demand programs and content for Northern Europe.
- Own planning and execution of content and messaging for the region.
- Activate regional trade and owned events; create B2B lead gen campaigns.
- Collaborate with NA sales to align processes and messaging.
- Plan and execute digital marketing to drive MQLs, SQLs and revenue.
- Measure and optimize campaign performance and learnings.
🎯 Requirements
- BA/BS in marketing, PR, or business.
- 3+ years in B2B marketing with event and content focus.
- Experience with multi-touch campaigns and demand generation.
- Experience with A/B testing and inbound/outbound tactics.
- Collaborate with sales to ensure lead quality and feedback.
- Knowledge of AEM, Eloqua, and SFDC.
🎁 Benefits
- Cision Group Pension Scheme.
- Life Assurance.
- Healthcare cash plan.
- Dental Insurance.
- Private Medical Insurance (directors and above).
- Gym Subsidy.
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