Related skills
demand generation lead generation trade shows webinars email campaigns📋 Description
- Activate trade and owned events to drive B2B leads.
- Manage end-to-end demand generation campaigns for NA.
- Lead planning and execution of content and messaging.
- Execute regional field campaigns: trade shows, events, email, webinars.
- Measure campaign performance: leads, conversions, pipeline.
- Collaborate with NA sales and cross-functional teams.
🎯 Requirements
- BA/BS in marketing, PR or business.
- 3+ years B2B marketing (events, content, multi-touch).
- Experience with A/B testing and inbound/outbound tactics.
- Collaborates with sales development and sales teams.
- Leads handoff optimization from marketing to sales.
- WordPress, Marketo and Salesforce (SFDC) knowledge.
🎁 Benefits
- Travel required for this role.
- Global Field Marketing team with growth opportunities.
- Hybrid/Remote work options.
- Inclusive, diverse workplace culture.
- Access to leading marketing tech stacks (WordPress, Marketo, SFDC).
- Professional development and learning opportunities.
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