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crm vendor management b2b automation📋 Description
- Oversee demand gen and field marketing plans to meet revenue goals
- Drive demand generation and field marketing for existing customers and new logos
- Own strategy and execution of targeted marketing programs
- Write on-message campaign copy (landing pages, emails, social)
- Collaborate with Sales to craft account-level marketing plans
- Track, measure, and optimize marketing programs against objectives
🎯 Requirements
- 5+ years of demand generation/field marketing in B2B software
- Ability to turn vision into strategy and a marketing plan
- Experience running demand gen campaigns and customer campaigns
- Integrated marketing program planning, execution, and reporting
- Hands-on with CRM and marketing automation systems
- Experience managing quarterly and annual program budgets
- Excellent written and verbal communication; copywriting for email, landing pages, and social
- Bachelor’s degree required
🎁 Benefits
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retirement programs
- 1% charitable giving program
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