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demand generation saas b2b pipeline abmπ Description
- Own end-to-end field marketing calendar including events.
- Lead execution of flagship events, sponsorships, and trade shows.
- Partner with Sales to target priority accounts and drive attendance.
- Ensure post-event follow-up to convert engagement into opportunities.
- Track program performance, pipeline influence, and ROI.
π― Requirements
- 5+ years in B2B field marketing, events or demand gen (SaaS/enterprise).
- Proven success driving pipeline via events.
- Strong experience partnering with Sales for engagement and follow-up.
- Ability to manage small high-touch programs and large-scale events.
- Experience with pipeline attribution and ROI analysis.
- Highly organized with strong execution and attention to detail.
π Benefits
- 100% employer-paid healthcare premiums for you and dependents
- Stock options
- Paid parental leave
- Unlimited PTO (US-based positions)
- Learning and development resources
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