Director of Email Marketing — Acquisition & Lifecycle

At Fetch, we’re dedicated to helping pets live their healthiest and happiest lives. Our comprehensive insurance coverage is designed with modern pet parents in mind, and we’re proud to support the veterinary, shelter, and breeder communities. We believe in ensuring pets receive the best care possible and are committed to making that vision a reality every day.

Fetch is a high-growth Warburg Pincus portfolio company with an expanding team of over 350 pet-loving employees working together to shape the future of pet health and wellness.

The pet insurance industry is more important than ever, offering peace of mind and financial protection for pet owners. The sector is expanding quickly, fueled by growing awareness of the need for accessible, high-quality veterinary care. With advances in veterinary medicine, pets now have access to the most effective treatments available, making pet insurance an essential component of modern pet care.

As the Director of Email Marketing, you will own the strategy, performance, and long-term growth of Fetch’s acquisition email programs while playing a key role in email operations in support of the member experience team. This role is centered on driving measurable impact through strategic planning, experimentation, and continuous optimization

You will define the roadmap for segmentation, personalization, automation, and testing, leveraging a dedicated technical team for execution. In close partnership with BI, Creative, Product, and MarTech, you will translate insights into actionable strategies that increase conversion, strengthen engagement, and support Fetch’s broader growth objectives.

You are a strategic thinker with a deep understanding of email’s role in acquisition performance and driving member satisfaction and loyalty. You are data-driven, comfortable interrogating insights, and skilled at turning complex findings into clear decisions. You know how to build and scale high-performing programs, establishing a roadmap of continuous optimization while ensuring the operational teams have what they need to execute flawlessly.

Strategic Leadership & Roadmapping

• Own the strategic vision and roadmap for acquisition email, including segmentation frameworks, testing agendas, personalization strategies, and automation expansions—all with the ultimate goal of increasing conversion
• Support the VP of Member Experience to shape and optimize member lifecycle journeys—providing strategic input on segmentation, personalization, and testing while ensuring alignment with goals and a cohesive end-to-end customer experience.
• Define quarterly and annual goals aligned to business priorities, ensuring email is a reliable driver of conversion.
• Establish a structured experimentation framework—prioritizing tests based on expected impact, statistical rigor, and customer relevance.

Program Optimization & Performance Management

• Evaluate program performance at a macro level, identifying opportunities to improve conversion through segmentation, creative strategy, messaging, and journey design.
• Partner with BI to interpret insights, model performance scenarios, and translate analytical findings into actionable strategies and optimizations.
• Guide the evolution of automations and triggered communications to improve relevance, timeliness, and customer experience.

Cross-Functional Leadership & Collaboration

• Collaborate closely with Creative Services to evolve messaging frameworks, creative briefs, and personalization strategies rooted in data and customer insights.
• Partner with Product and MarTech to ensure data flows, triggers, and platform capabilities support advanced segmentation and dynamic messaging—without needing to personally manage the technical build.
• Align with Growth Team on performance trends, forecasting implications, lead quality and program opportunities.

Operational Excellence & Team Leadership

• Provide strategic oversight to the email production and technical teams; ensure they have clear requirements, briefs, and priorities to deliver flawless execution.
• Maintain governance of the email calendar, ensuring alignment across teams and initiatives.
• Support troubleshooting and prioritization—but focus on strategic direction, not hands-on coding.
• Foster a high-performance culture rooted in experimentation, customer understanding, and continuous improvement.

Thought Leadership & Industry Expertise

• Monitor and safeguard the overall health of the email ecosystem, including inbox placement, deliverability trends, sender reputation, and list quality, ensuring long-term program stability and performance.
• Champion best practices in email strategy, experimentation, and customer-centric communication, continuously elevating the sophistication of segmentation, personalization, and creative.
• Stay ahead of emerging industry trends, including advancements in AI-driven personalization, privacy changes, ESP capabilities, and evolving customer expectations—translating them into actionable opportunities for Fetch.
• Audit the program regularly to identify structural or strategic gaps, recommending optimizations to data flows, targeting frameworks, and creative approaches to improve customer experience and conversion.
• Serve as a subject-matter expert across the organization, educating partners on email capabilities, constraints, and opportunities to ensure alignment and effective use of the channel.

• Growth in qualified customer acquisition driven by email.
• Improved conversion performance across key stages and lead segments.
• A robust, prioritized testing roadmap that consistently produces meaningful wins.
• Delivery of clear strategic direction that enables efficient execution by operational teams.
• Strong cross-functional alignment and trust in the email program’s strategy.

• 6–8+ years in B2C email or lifecycle marketing, with significant experience driving acquisition and conversion-focused strategy.
• Deep expertise in segmentation, personalization, journey design, testing methodology, and lifecycle strategy.
• Strong analytical mindset with the ability to interpret data, validate assumptions, and guide decisions—supported by BI for deeper reporting.
• Experience partnering with technical and production teams; comfortable providing strategic direction without needing to be hands-on keyboard.
• Proficiency with digital analytics and visualization tools (GA4, PowerBI, Tableau, etc.).
• Experience with Listrack is strongly preferred but not required.
• Exceptional communication and stakeholder management skills; able to influence, align, and drive collaboration across teams.
• Strong project leadership skills with an ability to manage multiple initiatives and bring structure to complex programs.
• Demonstrated ability to question assumptions, challenge inertia, and advocate for data-driven improvements.

• Be part of a mission-driven company that values creativity, innovation, transparency, and collaboration
• Enjoy working from our FiDi Manhattan office, with flexibility for remote or hybrid work (2- 3 days in the office per week)
• When in office, enjoy complimentary lunch daily, and pets are always welcome
• Join a team that genuinely cares about creating a positive, inclusive work environment where everyone can thrive

• The pay range for this position is $120,000 - $140,000 on a full-time basis
• Along with base salary, your position may qualify for additional bonuses
• This position is eligible for the Company’s bonus plan(s)

At Fetch, we recognize the importance of work-life balance and prioritize our employees' mental health and well-being, ensuring everyone can flourish both professionally and personally. Not just pets, we want our employees to live their best lives too — here at Fetch, you have access to the valuable benefits listed below.

• Comprehensive Medical, dental, and vision plan for you and your family
• Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) are available
• Highly competitive 401(k) matching
• Generous 20-day PTO Policy, with rollover options. Earn an additional day of PTO each year on your anniversary with Fetch, for a maximum of 30 days
• Paid company (9) holidays, including (1) floating holiday
• Fetch Pet Insurance discount - up to 50% off, up to $1,000 savings/year
• Educational Assistance Program
• Fetch Discount Perks Program
• Volunteering - earn up to 8 hours per calendar year at nonprofit organizations
• NYC Office Amenities: Pet-friendly environment, free lunch, snacks, and additional amenities; transit accessible
• Employee Referral Incentive
• Tuition Assistance
• Commuter Benefits
• Employee Assistance Program (EAP)