Related skills
partnerships production logistics budgeting📋 Description
- Lead end-to-end development of experiential marketing programs across physical, digital, and hybrid environments.
- Translate brand strategy into culturally relevant experiences rooted in music, creators, and fandom.
- Partner with Music, Brand, Content, Partnerships, and Comms teams to align experiences with business priorities.
- Design and execute live music moments including concerts, showcases, fan events, and listening experiences.
- Identify new formats for immersive experiences blending IRL and digital touchpoints.
- Define and track KPIs such as brand lift, engagement, earned media, and fandom growth.
🎯 Requirements
- 8+ years of experience in experiential marketing, brand marketing, live events, or partnerships.
- Led large-scale experiential campaigns or live music events from concept to execution.
- Experience working with artists, creators, agencies, and production partners.
- Balance creative ambition with operational excellence and budget discipline.
- Comfort navigating ambiguity and influencing across cross-functional teams.
- Strong understanding of culture, music, and fandom in India.
- Willing to travel and work non-traditional hours around live events.
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