Related skills
crm data visualization loyalty programs segmentation data storytelling📋 Description
- Translate business challenges into a structured strategy
- Tell data stories to drive strategic recommendations
- Define testing hypotheses and measurement plans
- Collaborate with CX, data engineers, and ops teams
- Support qualitative and quantitative research
- Assist segmentation initiatives and data maturity efforts
🎯 Requirements
- 4+ years in customer insight strategy or related field
- Proven ability to deliver actionable insights for CX/marketing
- Strong qualitative and/or quantitative analysis and reporting
- Experience with A/B and multivariate testing
- Familiarity with CRM marketing and loyalty programs
- B.S./B.A. in marketing, statistics, psychology; advanced degree nice
🎁 Benefits
- Hybrid work model with in-office and remote options
- Part of VML MAP global network (150+ offices)
- Equal opportunity employer
- Collaborative, client-facing consultancy
- Exposure to customer data strategy and marketing tech
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