Senior Product Marketing Manager

Overview

Everlaw is seeking a Senior Product Marketing Manager to lead the go-to-market (GTM) strategy for our cloud-based legal technology platform. You will partner with Product, Sales, and Customer Success to define compelling positioning, messaging, and launches that drive adoption, revenue, and customer impact.

What you'll do

• Define product positioning, messaging, and value propositions for target segments.
• Build and execute GTM plans for new features and product launches.
• Collaborate with Product, Sales, Enablement, and Marketing to develop compelling content, sales tools, and demand generation programs.
• Conduct market and competitive analysis to inform strategy and roadmap prioritization.
• Own messaging consistency across all channels and product briefs, webinars, case studies, and field assets.
• Partner with sales to enable the field, including training, collateral, and playbooks that accelerate revenue growth.

Qualifications

• 5+ years in product marketing, preferably in SaaS/B2B environments.
• Strong track record in GTM strategy, product launches, and cross-functional collaboration.
• Excellent written and verbal communication with the ability to translate complex concepts for diverse audiences.
• Experience with enterprise sales cycles and customer-success aligned programs.
• Bachelor's degree; MBA or equivalent経験 a plus.

About Everlaw

Everlaw is a leading provider of cloud-based legal technology that helps organizations manage information, collaborate, and make data-driven decisions. We value collaboration, customer focus, and a commitment to building products that empower teams to work smarter.