Product Marketing Manager

Overview

Everlaw is seeking a Product Marketing Manager to lead our go-to-market strategy for the cloud-based legal tech platform. You will partner with Product, Sales, and Marketing to articulate customer value, craft compelling messaging, and drive demand.

Responsibilities

• Develop positioning and messaging that differentiates Everlaw in the market.
• Plan and execute product launches, campaigns, and uplifts across channels.
• Collaborate with Product, Sales, Customer Success, Design, and Data teams to translate customer needs into compelling assets.
• Lead market research, competitive analysis, and customer segmentation to inform GTM strategies.
• Create demand-generation assets: product briefs, website copy, case studies, webinars, and sales enablement materials.
• Partner with Pricing to shape packaging and pricing messaging.
• Measure impact, track key metrics, and adjust plans accordingly.

Qualifications

• 3-6+ years of product marketing experience in B2B SaaS; experience with legal tech or enterprise software is a plus.
• Excellent written and verbal communication; strong storytelling and messaging skills.
• Cross-functional collaboration across Product, Marketing, Sales, and Customer Success.
• Analytical mindset with ability to derive insights from data and experiments.
• Strong project management skills and ability to manage multiple launches simultaneously.
• Experience with GTM motions, personas, and buyer journeys.

Why Everlaw

Everlaw is a fast-growing, mission-driven company building collaboration and case-management software for legal professionals. We offer competitive compensation, meaningful equity, comprehensive benefits, and a collaborative environment that values curiosity and impact.

How to apply

Apply through the link above to join our team.