The Senior Global Marketing Analyst analyzes and models data to deliver marketing insights that provide data-driven decisions for programs, tactics, and database optimization. This role is responsible for unlocking potential within our marketing programs for better resource allocation and understanding of what levers to pull and when, adapting dynamically to business and market needs.

As a member of the Global Demand Center, the Senior Marketing Analyst is integral to building a predictable, efficient, and scalable growth engine. This will require working closely across Marketing, Sales, and Business Development to optimize spend and demand generation outcomes. This role reports to the Senior Director, Global Demand Center.

The ideal candidate has strong MAP, CRM, web and paid media reporting knowledge and experience, incredible analytical skills, and can interpret and communicate findings in a meaningful way for stakeholders.

This role is a critical one within Everbridge, a fast-paced, high-growth organization at the center of one of the newest and most important industries today, Critical Event Management, or CEM and Resilience. Our clients and partners are some of the world's greatest brands and organizations.

What you'll do:

Optimize Marketing Effectiveness and Marketing Efficiency across Everbridge, globally.

Support program target setting, resource allocation, and ROI analysis.

Perform quantitative and qualitative analyses of internal datasets from Salesforce, Marketo, Google Analytics, and advertising platforms to help optimize marketing efforts throughout the customer lifecycle.

Touch point analysis and impact across all channels (i.e. attribution modeling): provide analysis on tactics, activity, frequency, behaviors and recommendations for enhanced buying experience.

Provide actionable insights to help drive marketing qualified leads through to pipeline, and revenue.

Create, manage, and optimize standardized reports and dashboards to provide ongoing data and insight for internal stakeholders.

Audit the marketing program framework, to identify any gaps in our data for measuring performance.

Work closely with Sales Operations, Marketing Operations, and the Transformation Team to ensure visibility into changes to data architecture.

Support list segmentation, data cleanliness, and integrity initiatives for CRM and Marketing Automation databases.

Use data and insights to help optimize lead scoring model.

What you'll bring:

5+ years of analytics experience in a B2B SaaS sales and marketing environment, with hands on experience with CRM systems and marketing automation platforms.

Strong understanding of how data work flows push/update within CRM and marketing automation platforms and experience in customer journey analysis and demand funnel analysis.

Experience working with multiple and large datasets, data manipulation and analysis techniques including experience with basic descriptive and inferential statistical techniques, data normalization and development using SQL/ other query tools, statistical modeling, experiment design, A/B testing, and strong data visualization intuition.

Commercial acumen, with an understanding of selling cycles and product lifecycles and the pressure they place on the marketing organization to drive demand and revenue.

High level of project management and organizational skills.

Critical thinking, problem solving and decision-making skills, balancing thoughtful analysis with timeliness. Ability to identify key prospect and customer insights despite imperfect data, think in the abstract, and understand the intricacies of a complex system.

Effective communication skills (written, verbal, and presentation). Strong track record of cross-functional collaboration and ability to present complicated data findings in a clear and compelling manner.

Experience of working effectively with remote global teams.

Desire to progress your career at Everbridge and a proven commitment to diversity and inclusion.

Bachelor’s or Postgraduate Degree in business, finance, economics, computer science, engineering or mathematics preferred.

Additional Information

The reasonably estimated salary for this role at Everbridge ranges from $85,000 - $105,000 and may also include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, Everbridge offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, disability income benefits, life and AD&D insurance, a 401(k) plan and match, paid time off, fitness reimbursements, and a discounted employee stock purchase plan.

About Everbridge

Everbridge (NASDAQ: EVBG) empowers enterprises and government organizations to anticipate, mitigate, respond to, and recover stronger from critical events. In today’s unpredictable world, resilient organizations minimize impact to people and operations, absorb stress, and return to productivity faster when deploying critical event management (CEM) technology. Everbridge digitizes organizational resilience by combining intelligent automation with the industry’s most comprehensive risk data to Keep People Safe and Organizations Running™. For more information, visit

www.everbridge.com, read the company blog, and follow on Twitter. Everbridge… Empowering Resilience

Everbridge is an Equal Opportunity/Affirmative Action Employer. All qualified Applicants will receive consideration for employment without regard to race, creed, color, religion, or sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.