Aproductmarketingprofessionalat Everbridgeisa key member of the product marketing team, driving the success ofEverbridgeand their customersin theCritical Event Managementspace.Theyareresponsible fordevelopingproduct messaging, leadingproduct launches, andbuildingassets used by sales and marketing.

This role helps drive thego-to-market strategy forEverbridgeproducts, buildsmessaging and assets for product launches, developspersona-based content, enablesthe field, and much more.The rolewill be managing the external-facing efforts for products and features that are part of the broaderEverbridgeCritical Event Managementsuite of solutions.

What you'll do:

Develop compelling messaging and value propositions in the context of major industry trends and the competitive landscape, using your deep understanding of the broader marketing function to drive customer success

Create persona-based content using your knowledge of the current market trends affecting the target personas, with an understanding of those personas,prioritiesand habits

Develop solid written messaging,utilizingbest practices. 

Present product messaging to various internal and external audiences, adjusting the presentation as needed (sales enablement sessions, product videos, etc.). 

Develop strategic competitive positioning, collaborating closely withthe competitive intelligence teamandfield teams to ensure alignment with market demands and competitor landscape, driving differentiation and market leadership. 

Independentlyprojectmanage product launches and provide campaign support by creating and effectively communicating a plan toaccomplishwhat the organization needs for success. 

Take responsibility for work streamsas needed(product updates, industry event support) and largercompany events likesales kick-off,industry eventsandregularcustomerevents andcommunications. 

Work in close collaboration with the demand generation team to execute the strategy and programs that drive demand for their product. 

Interpret metrics for their product marketing scope, considering leading and lagging indicators, as well as awareness, consideration, and decision stages. 

What you'll bring:

5+ years of experience in product,solutionsor partner marketing for a SaaS-based or software business

Proven experience launching and growing successful products in close collaboration with the field, customer success, product, partners, and other stakeholders

Proven experience with strong writing and presentation skills with internal and external stakeholders 

Strong project management skills with the ability to handle multiple projects simultaneously

Strategic mindset and experience withmessaging andcompetitive positioning

Creative thinking and problem-solving abilities

Strong attention to detail and organizational skill

Understanding of complex enterprise sales cycles

Additional Information

The reasonably estimated salary for this role at Everbridge ranges from $94,000 - $126,000 and may also include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, Everbridge offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, disability income benefits, life and AD&D insurance, a 401(k) plan and match, paid time off, and fitness reimbursements.

Fair Chance Statement US & Canada

We are committed to providing equal employment opportunities in compliance with all applicable Federal, Provincial/State and Local laws, including the California Fair Chance Act and any local County Fair Chance Ordinance (or local equivalent). Pursuant to these and other relevant regulations, we consider qualified applicants with criminal histories in a manner consistent with the law.

For roles subject to background checks, the following material job duties may be affected by an applicant’s criminal history:

- Access to sensitive or confidential information, such as financial records, proprietary data, or client information.

- Management of cash, company funds, or other valuable assets.

- Work in environments requiring heightened security measures.

- Compliance with contractual or regulatory requirements specific to the position.

We evaluate each applicant's criminal history individually, considering its nature, timing, and relevance to the specific job duties, while maintaining our commitment to fair hiring practices and promoting workplace equity.

About Everbridge

Everbridge empowers enterprises and government organizations to anticipate, mitigate, respond to, and recover stronger from critical events. In today’s unpredictable world, resilient organizations minimize impact to people and operations, absorb stress, and return to productivity faster when deploying critical event management (CEM) technology. Everbridge digitizes organizational resilience by combining intelligent automation with the industry’s most comprehensive risk data to Keep People Safe and Organizations Running™. For more information, visit

www.everbridge.com, read the company blog, and follow on Twitter. Everbridge… Empowering Resilience

Everbridge is an Equal Opportunity/Affirmative Action Employer. All qualified Applicants will receive consideration for employment without regard to race, creed, color, religion, or sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

Product Marketing Manager

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