Events Lead, Brand

📋 Description

• Develop and execute brand events aligned with marketing goals.
• Manage a team of full-time and contracted staff.
• Lead end-to-end production of brand events: concept, direction, vendors, on-site, analysis.
• Collaborate with brand creative on event identities and spatial design concepts.
• Partner with communications and policy to produce thought leadership events.
• Oversee brand presence at conferences and sponsorship activations.
• Build scalable event playbooks, templates, and processes.
• Manage relationships with external agencies, venues, and design firms.
• Track event performance metrics linked to awareness and affinity.
• Manage event budgets and timelines with discipline and creativity.
• Stay current with experiential marketing trends and event tech.
• Support the development of Event in a Box toolkits and brand guidelines.

🎯 Requirements

• 15+ years in event marketing, experiential marketing, or brand activations.
• Strong brand events portfolio showing values translate into experiences.
• Experience managing full lifecycle from planning to post-event measurement.
• Skilled at collaborating with creative teams and external agencies on spatial design.
• Ability to manage multiple concurrent events with tight timelines.
• Excellent communicator with internal leadership and external partners.
• Bachelor's degree or equivalent in a relevant field.
• Comfortable with travel 30-40%.

🎁 Benefits

• Competitive compensation and benefits
• Optional equity donation matching
• Generous vacation and parental leave
• Flexible working hours
• Lovely office space